Ski Sunday - a staple of the BBC's sports coverage for more than 50 years on air - has been axed by the corporation as part of their latest cost-saving drive.
The programme, first aired in 1978, had become an iconic part of the winter sports calendar.
It became equally famous for its theme tune, a stirring violin-led arrangement called ‘Pop Looks Bach’, which was composed by Sam Fontey.
The decision comes just over four months since long-running football show Football Focus was also axed.
Philip Bernie, Head of BBC Sport Events, explained the decision, saying: 'Ski Sunday has been a truly iconic programme and a much-loved part of BBC Sport's output for many years. Generations of viewers have enjoyed its coverage of the best in winter sports.
'We are enormously proud of the role it has played in bringing these moments to audiences across the UK, and extremely grateful to the brilliant people who have delivered them, not least the current outstanding team.
BBC show Ski Sunday has been brought to an end after nearly 50 years on television screens
'These decisions are never easy, but as audience viewing habits evolve and we work to deliver value for licence fee payers, we have to make tough choices. We remain committed to bringing audiences the very best of winter sport, above all at the Winter Olympics, across BBC Sport's platforms.'
BBC Sport chief Alex Kay-Jelski, meanwhile, said upon the cancellation of Football Focus that the decision reflected 'the continued shift in how audiences engage with football and our commitment to evolving how we deliver content to reach fans wherever they are.'
Just like the football show, Ski Sunday formed part of weekend show Sunday Grandstand.
It was presented by David Vine for a number of years, with ex-skier Graham Bell taking the reins alongside former snowboarder Ed Leigh.
Chemmy Alcott, who participated in four Winter Olympics, meanwhile, joined the show alongside Leigh five years ago.
Fans were left divided by the news, with one writing on X: 'That's so sad, I'm not into skiing but as a kid used to watch that with my dad with David Vine on comms.'
Another, alongside three crying emojis, posted: 'What's next? Today at Wimbledon? Today at the Test?'
Some, though, weren't fussed.
'I'm 25 and have never seen this on TV,' one X user wrote. 'I've obviously heard people talk about it (mainly its theme tune) and assumed it had ended in the 80s or 90s.'
Another shared: 'How was skiing a TV show on the BBC for 50 years?'