Concert fever is driving Brits' holiday plans, with searches to destinations soaring by more than 2,000% - as major travel trends for 2027 are revealed

Britons' holiday plans are set to be led by concerts, events and live music in 2027, it has emerged.

The annual 'A Year in Travel' report has been released by eDreams ODIGEO, a leading travel subscription platform.

The Oasis tour announcement also sparked a surge of travel searches for spring 2027 with Glasgow up 2,380 per cent and Munich 1,605 per cent. 

There was a 390 per cent increase in searches to Bulgaria following the country's 2026 Eurovision victory. 

Meanwhile, searches made between April and October 2026 for the hotly anticipated Olivia Rodrigo Unravelled tour show for LA (January 12-29, 2027) show a 32 per cent uptick in interest. 

Concerts and live music events are inspiring holiday plans, including the Oasis tour

Concerts and live music events are inspiring holiday plans, including the Oasis tour

Travellers area searching for trips to coincide with Harry Styles' performances

Travellers area searching for trips to coincide with Harry Styles' performances

Plus, searches to London following Harry Styles's announcement for new 2027 Together, Together London tour dates, within the UK were up 221 per cent, compared to the year before.

Denmark (1,139 per cent), Mexico (700 per cent) and Austria (687 per cent) show the greatest interest for 2027 dates.

It's not just gigs. The FIFA Women's World Cup is taking place from June 24 – July 25 in Brazil, with global searches to the country up 40 per cent vs last year.

Alternative trends are making their mark on the travel landscape too, the report predicts for next year.

It says that 39 per cent of global travellers have been inspired by social media to visit somewhere new. 

Discovering hidden gems and off-the-beaten-track destinations is the biggest draw. When it comes to what travellers share from their trips, landscapes and landmarks are the most popular content globally.

Also - unsurprisingly perhaps - the report has revealed social media is impacting travel

Also - unsurprisingly perhaps - the report has revealed social media is impacting travel

Sports and cold climates are inspiring travel too, and holidaymakers are paying closer attention to travel etiquette and hygiene, the report shows. 

Global results show a keen interest in European city breaks with London also ranking fourth. 

Top ten destinations are perennial favourites: Rome, Barcelona, Paris, London, Madrid, Battery Park (NYC), Bangkok, Rio de Janeiro, Amsterdam and Seville. 

Pablo Caspers, chief travel officer at eDreams ODIGEO, said: '2026 has underlined that people are increasingly making in-the-moment travel decisions, inspired by major events and once-in-a-lifetime experiences and they want complete peace of mind. 

'That's why flexibility matters so much. It isn't just resonating with existing travellers, it's actively shaping how the next generation chooses to book.'

Original source Concert fever is driving Brits' holiday plans, with searches to destinations soaring by more than 2,000% - as major travel trends for 2027 are revealed

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