CYBEX commissioned Press Association Assignments to cover a major media event in Bayreuth, Germany, marking the launch of its latest child safety innovation. The event centred on the brand’s work to bring advanced safety thinking into child car seat design, with former Formula 1 World Champion Nico Rosberg appearing as CYBEX Child Safety Ambassador alongside founder Martin Pos. Our role was to create a fast turnaround video package capturing the product story, live safety demonstration and exclusive interviews with both Rosberg and Pos. With media attending from across the event, the content needed to be visually strong, editorially clear and ready to publish while interest in the launch was at its highest.  

The media event was busy, with strong demand for access to Nico Rosberg and a live safety demonstration that happened in a matter of seconds. Our crew therefore had to work quickly while ensuring we captured the key product moments and secured meaningful interview content. We arranged exclusive interview time with Rosberg and Martin Pos, while a producer, camera operator and on-site editor worked as a tightly coordinated team throughout the day. Footage was continuously transferred for editing, allowing the final package to be turned around immediately and published that evening. This gave CYBEX timely, news-ready content while media interest in the launch was at its peak. 

The same-day video package supported media coverage of the launch, with pick-up from The Sun and Yahoo. By combining exclusive interviews, product storytelling and rapid on-site editing, the team delivered timely editorial content while the media event was still generating attention.