I'm tracking the best Amazon Prime Big Deal Days discounts – follow live
Amazon’s Prime Big Deal Days 2026 has landed. The annual event is among the biggest on the online giant’s calendar and gets shoppers ready for Black Friday in November.
With deals spanning beauty, tech and home, the shopping bonanza runs for 48 hours, concluding at midnight tomorrow (7 October). As always, you must be a Prime member to access the savings.
As a shopping editor who’s covered the sale for six years, I’m expecting deals on the coveted Dyson Airwrap, Apple AirPods and Ninja air fryers, alongside big-ticket items such as Shark cordless vacuums and Oura smart rings. Some of the best deals will be on Amazon’s own devices – think Fire TV sticks, Kindles and Echo Dots.
Whether you’re looking to upgrade your TV set, snap up a must-have hair tool, or upgrade your mattress, ’s shopping team will be tracking the best offers in Amazon’s Prime Big Deal Days here – as they drop.
How can you shop Amazon Prime Day deals?
If you're not already signed up, now’s the time to sign up and make sure you don’t miss the biggest bargains. A 30-day free trial should be enough to get you through the sale and unlock all the usual perks along the way. That includes access to the discounts, next-day delivery, and Prime Video (you can cancel at any point if you don’t want it to roll on).
What is Amazon Prime Day?
Prime Day is Amazon’s exclusive shopping event for Prime members, with a range of limited-time deals and tailored deals from major brands. It began on 15 July 2015 as part of Amazon’s 20th birthday celebrations, originally intended as a one-off thank you to subscribers, but proved so popular that it now runs three times a year, returning in spring, summer and again in October – marking the unofficial start of Christmas shopping season.
Live updates
Why did no one tell me Ninja has a portable blender?
How am I just finding out about this portable blender now?
Ninja Blast 530ml Portable Blender: Was £50, now £34, amazon.co.uk
For £34, I’ll be copping this Ninja portable blender, taking it to the gym, to work, and just about anywhere I can. Plus, I like to start the day with a protein shake, and this way I won’t even have to wake up my flatmates as I do. Result.
Calling all athletes, MyProtein is 27% off
It might not be the most thrilling Prime Day purchase, but MyProtein’s whey is worth stocking up on.
Myprotein Impact Whey Protein Powder: Was £96, now £71. amazon.co.uk
It’s a truth universally acknowledged that protein powder can set you back a pretty penny. But, available for almost 30% off today and tomorrow, this MyProtein whey powder is well worth stocking up on.
Gamers, take heed. The Nintendo Switch 2 Console is discounted
Handheld gaming hasn’t been the same since the Nintendo Switch came on the scene; and the latest model is 15% off.
Nintendo Switch 2 Console: Was £420, now £355, amazon.co.uk
The Nintendo Switch 2 is among the most sought-after gaming launches of recent years. With a fresh display, new Joy-Con 2 controls and improved graphics, it’s a step up from its predecessor. The bundles with Mario Kart and Pokémon are also on sale.
My nephews are obsessed with Toniebox – luckily for me it's 20% off
I’m a huge fan of the Toniebox Audio Player, purely because it makes gifting for the little ones in my life so much easier.
Toniebox 2 Audio Player with 2x models: Was £130, now £103.99, amazon.co.uk
Plus, there’s no denying that it feels good to get my nieces and nephews something that isn’t another screen. No screens, just intuitive controls ideal for tiny hands, and exciting stories.
I think the Shark FlexStyle 5-in-1 is getting added to my basket
I’m ready to level-up my hair journey for autumn and winter.
Shark FlexStyle 5-in-1: Was £270, now £171, Amazon.co.uk
The Shark FlexStyle has become one of the most viral alternatives to the Dyson Airwrap – particularly when it’s this discounted. With multiple attachments for curling, smoothing, volumising and drying, it can replace several styling tools in one. When our tester reviewed it, their verdict was simple: “impressive”. She praised its ability to style hair in five ways, calling it “poetically versatile”, while also noting that it dried hair quickly without leaving it feeling fried.
Every man's favourite underwear is discounted, ready for stocking up
No one is immune to the power of a good pair of Calvin Kleins, and with 56% off, now’s the time to stock up ahead of a new season.
Calvin Klein Men’s 3 Pack Trunks with Logo Waistband: Was £42, now £18.35, amazon.co.uk
Having spent almost 6 years in menswear, I know the power of a good pair of Calvins. Plus, I also know that no one is refreshing the contents of their underwear drawer regularly enough. Now’s the time.
Level-up your oral hygiene with a sustainable twist
Behold, the future of sustainable toothbrushing... and it’s discounted by 20 per cent right now.
SURI Pro 2 electric toothbrush: Was £85, now £68, Amazon.co.uk
SURI’s Pro 2 is the sleek electric toothbrush for anyone who wants their bathroom tech to look as good as the rest of their routine. Designed around powerful sonic cleaning in a slim, travel-friendly body, it brings a more premium feel to everyday brushing without the bulk of some traditional electric toothbrushes.
Listen up to this Beats headphones deal
Beats solo 4 headphones: Was £199, now £99, Amazon.co.uk
The Beats Solo 4 deal is a great chance to upgrade your everyday listening for less. Enjoy powerful sound, a comfortable wireless design, impressive battery life, and convenient features for music, calls, and travel. If you’ve been waiting to grab these popular headphones, now’s your chance with a huge £100 discount.
Ninja dual zone air fryer is still the best in class
Air fryers may feel as though they’ve had their moment in the spotlight a while back, but they’re still very much the star of the kitchen, and Ninja continues to lead the pack.
Ninja foodi dual zone digital air fryer: Was £199, now £129, Amazon.co.uk
This is the model I use at home, and the dual drawers are a real win, making it easy to cook a full meal at once or keep meat and veggie options separate.
I've spotted a discount on Shark's LED face mask
Shark’s cryglow LED face mask is a cherished part of my nightly regimen.
Shark cryglow LED mask: Was £299, now £249, Amazon.co.uk
With four treatment modes – including blemish repair and anti-ageing – the cooling, depuffing eye function is also excellent. You can see instantly lifted results, but skin is clearer, brighter and smoother after prolonged use, too. Now, you can benefit from a small saving thanks to Amazon