Jamie Vardy will be having a Bundesliga party on YouTube channel this season.

Seven Friday night matches will be covered by the Bundesliga Media deal, starting with season-opening fixture between Bayern Munich and Stuttgart this weekend.

“Fans don’t just want to watch football anymore, they want to experience it with the people they already know and trust,” said Rick Murray, chief executive of Workerbee, part of the media and entertainment collaboration which will produce the Bundesliga live show.

“Jamie has built an incredible community around the podcast, and thanks to our Bundesliga partnership, we can bring that audience closer to some seriously big games.”

The show is alongside Bundesliga Media’s renewal of its agreement with YouTube channel, That’s Football.

Host Mark Goldbridge said: “The reaction from our community last year was incredible – the fans couldn’t get enough of the atmosphere, the top-tier football, and live watch-alongs.”