The driver of a car that crashed through the entrance of a Lidl in Wolverhampton is believed to have suffered a medical incident at the wheel, an ambulance service has said.

A man in his 30s was pronounced dead at the scene in Finchfield Hill after the crash, which West Midlands Ambulance Service was called to just before 18:00 BST on Friday.

The service said the man was inside the building and received advanced life support from paramedics but could not be saved.

It said the woman driving the car was treated at the scene before being taken to hospital for further assessment.

Six other patients were were treated by the ambulance service, including a woman who was inside the building in a serious condition, and a man, also inside the building, who sustained injuries not thought to be serious.

Both were taken to hospital.

Four further patients were treated and discharged at the scene.

West Midlands Police said the man's death was not being treated as suspicious.

Finchfield Road West remains closed in both directions.

Tina Bonev, who witnessed the crash, said it was "absolutely terrifying" and there had been "shock and confusion" in the aftermath.

Videos supplied to the BBC by eyewitnesses showed shoppers standing just metres from where the car had crashed into the store. Debris from the car and items from the shelves were strewn across the shop floor as an alarm sounded and a man shouted: "Everyone get out the store."

A woman could be heard asking: "Can anybody do first aid?"

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