In partnership with sexual wellness brand Lovehoney, Lily Allen has released her very own line of sex toys. The line ‘Love, Lily features six pieces she’s personally tested, including the Heart Duo, Womanizer Enhance, Peach, Lovehoney Pleasure Trip Wand, Enjoy Advent Calendar and a pale blue, polka dot butt plug inspired by her West End Girl album.

The partnership collection has been given Lily’s stamp of approval after saying how she tried and tested the products on tour earlier this year. It was "the perfect time to decide on the collection because when I had a little downtime, it was a nice way to relax and unwind," she said in the press release.

With prices starting at £39.99, the collection includes everything from clitoral stimulators (£99, Lovehoney.co.uk) and butt plugs (£39.99, Lovehoney.co.uk) to a 24-day advent calendar (£99, Lovehoney.co.uk), alongside a specially designed toy created with the singer herself. While the collection is undeniably playful, there's a serious message about female pleasure behind it that many will relate to.

"For me, toys can help you to better understand your body and learn what you like. I've been able to use that knowledge to express what I want in my relationships, which is empowering. And I hope this collection helps others feel similarly," says Lily Allen.