M&S's latest collaboration is huge news in the beauty world
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Today M&S have announced a strategic partnership with Sephora to create Sephora at M&S, a new beauty destination launching in selected M&S stores and on M&S.com from spring 2027.
While the high street stalwart has cemented itself as a go-to for trend-led fashion and headline-making food launches, M&S is becoming a leading destination for premium beauty. In the past year, it’s already onboarded buzzy brands like Medicube, Beauty of Joseon and Sam McKnight, while continuing to stock household names such as Clinique, Estee Lauder and Cowshed.
This latest collaboration brings together Sephora's beauty expertise, brand relationships and focus on discovery with M&S's trusted brand and national presence. M&S will bring Sephora to 100 high streets and retail parks across the UK.
Customers can expect a mix of established beauty favourites and emerging brands, as well as perfectly curated exclusive products across skincare, makeup, fragrance, haircare and bodycare.
Can’t wait for the collaboration? Here are three exciting beauty brands already stocked at M&S to try on your next weekly shop.
Beauty of Joseon
The Korean skincare brand that has most likely been all over your social media, Beauty of Joseon is viral for a reason. Its products are inspired by Hanbang, traditional Korean medicine, and the brand uses natural ingredients with therapeutic properties to create products that you can trust.
Hair by Sam McKnight
If you’re after runway-ready hair, Sam McKnight’s range of hair products will help you achieve a stylish look in a matter of minutes. The collection includes frizz-taming lotions, volumisers and heat-protecting sprays, all highly praised by the beauty industry.
Adding to the viral Korean skincare craze, Biodance is where science, biotechnology and quality ingredients meet. Its bestseller, the Hydrogel Sheet Masks, promotes firmness and elasticity, tightens pores, rejuvenates tired skin and turns completely transparent as active ingredients are absorbed.