New US passport for 2028 features ‘non-negotiable’ image of Trump

Secretary Marco Rubio delivers remarks at President Trump???s America.gov event in Washington, D.C., September 29, 2026. Passport applications will be handled by artificial intelligence AI (POLARIS)

Donald Trump’s image looks set to appear on US passports from 2028.

Secretary of State Marco Rubio previewed the new-look, gold-emblazoned document that appears to have the president’s likeness inside the front page before it traverses 250 years of American history.

However, some commercial passport services think this will be a mandatory inclusion.

David Alwadish, founder and CEO of ItsEasy.com, which provides passport and visa services, said Trump’s image ‘appears to be non-negotiable’.

Mr Alwadish said: ‘My gut feeling is that the party in power in the next presidential term will determine whether this new Trump photo is short-lived or limited edition.’

He also said those who explicitly do not want the president’s image on their passport ‘probably has a narrow window to apply’. 

A State Department spokesperson has declined to confirm the redesigned passport would include the president’s image but said: ‘President Trump’s image is featured on the so-called Patriot Passport commemorating America’s 250th anniversary, available while supplies last.’ 

Trump's face is added to select US passports for America's 250th birthday. The Trump administration has unveiled a new limited edition US passport design featuring a photo of President Donald Trump to commemorate America's 250th birthday. In a post on social media on Friday, Trump shared a photo of the passport's newly designed pages, one that includes an image of himself with his fists on the Resolute Desk with the Declaration of Independence in the background and his signature below. The passports will become available on 6 July and only while supplies last, the US State Department said. It's the latest in a series of moves by the president to mark American institutions - including federal buildings, websites, and documents - with his name or likeness. "The U.S.A.'s New Passport, which says, 'Welcome, but be good!'" Trump wrote on Truth Social. The text "welcome but be good" does not appear in the images of the passport pages that Trump shared in his post.

Rubio’s presentation caused a stir online with some likening the grandeur of it to product launches from tech executives. 

The presentation featured typical Trumpian themes: a focus on gold, AI-generated videos spanning American history and, according to Rubio, ‘the most beautiful government checkout I’ve ever seen’. 

The announcement came as part of an America.gov event which unveiled an AI website that seeks to make government services like obtaining a passport easier to access.

The 2028 passport will be the first passport that can be obtained completely online using the new America.gov website.  

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Original source New US passport for 2028 features ‘non-negotiable’ image of Trump

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