Oxford Street is set to be transformed into a Harry Potter-themed Christmas wonderland as part of a new collaboration with HBO Max.

The West End shopping street will be given a magical makeover this festive season, with specially created illuminated designs inspired by the wizarding world appearing alongside its famous Christmas lights.

The switch-on will take place on Monday, November 9.

The takeover has been announced by New West End Company and HBO Max and will bring a series of Harry Potter-themed celebrations and attractions to the street for shoppers, visitors and fans.

The festive programme coincides with the launch of the new HBO Original series , as well as the opening of the UK’s largest official Harry Potter flagship shop.

Harry Potter Shop Oxford Street will open on November 4, giving fans the chance to explore the new store ahead of the Christmas celebrations.

Dee Corsi, chief executive of New West End Company, said the partnership would be a “historic moment” for Oxford Street.

“Bringing the world of Harry Potter to the street will create an unforgettable Christmas experience and showcase the West End at its very best,” she said.

“It is an exciting opportunity for retailers and a magical moment for shoppers, visitors and fans alike.”

The new series will follow Harry as he discovers the wizarding world after receiving his letter of admission to Hogwarts.

The first season stars Dominic McLaughlin as Harry Potter, Arabella Stanton as Hermione Granger and Alastair Stout as Ron Weasley, alongside John Lithgow as Albus Dumbledore, Janet McTeer as Professor McGonagall, Paapa Essiedu as Severus Snape and Nick Frost as Hagrid.

Oxford Street stretches 1.5 miles from Marble Arch to Tottenham Court Road and is home to more than 90 flagship stores.

The Harry Potter takeover will add another major attraction to the capital during what is expected to be one of the West End's busiest periods of the year.