Pringles fans who have ever watched their carefully loaded crisp crumble into a bowl of salsa now have one fewer frustration to worry about.
The brand is launching a new range of thicker, sturdier and wavier potato chips specifically designed for dipping - what it describes as its first-ever product engineered for the job.
Called Pringles Dippers, the new snacks have been given a more robust, scoop-like shape intended to withstand everything from a light coating to a particularly enthusiastic scoop.
The range will come in three flavors: original, french onion and bacon cheddar, with the products hitting retailers across the US in September.
The move comes after years of consumers questioning whether the famous curved potato chips are actually up to the task of being dipped.
One Reddit discussion asking what to pair with Pringles highlighted the problem, with users complaining that the crisps can be too fragile for heavier spreads.
'Pringles are not ideal for dipping in general,' one commenter wrote, while another said they would 'crumble the minute they hit a dip.'
Another joked that a 2025 Pringle could not hold up to 'anything thicker than air.'
Pringles is launching a new range of thicker, sturdier and wavier chips specifically designed for dipping, in what it describes as its first-ever crisp engineered for the job
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Others suggested swapping Pringles for sturdier alternatives such as wavy or kettle-style chips instead.
Now, the company appears to have taken note.
According to Pringles, Dippers have a unique scoopy, curvy shape that is thicker and structurally sturdier than its standard crisps.
The company says the design is intended to make the snack better suited to holding dips without breaking, while retaining the familiar parabolic shape that has made Pringles instantly recognizable.
For something more indulgent, bacon cheddar combines bold cheese with smoky bacon.
And while the new chips are being marketed specifically as dipping vessels, Pringles says they can also be eaten straight from the can.
'We know it can be frustrating if your typical salty dipping vessel prevents your perfect scoop or breaks as you dip, which is why we've created Pringles Dippers,' said Eileen Flaherty-Yao, senior director of Salty, Mars Snacking North America.
'Our iconic parabolic shape is now thicker and wavier than ever – built to handle any dipping style from light dips to heavy scoops.'
Has Pringles gone too far reinventing its classic chip just to chase dipping perfection?
Earlier this summer, the company made headlines with another decidedly unconventional creation: Pringles Pop Dog Buns
'Pringles are not ideal for dipping in general,' one commenter wrote, while another said they would 'crumble the minute they hit a dip'
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The products are due to arrive on shelves nationwide beginning in September.
The company isn't stopping with sturdier crisps. It is also expanding its Pringles Mingles range with a new Sweet & Salty flavor.
The bowtie-shaped puffed snacks are inspired by the style of Pringles mascot Mr P and have a light, airy texture.
The new version combines buttery sweetness with a salty finish, giving fans another option beyond the traditional potato crisp.
Both launches are part of a broader push by Pringles to experiment with unusual formats and flavors rather than simply sticking to its familiar cans of curved crisps.