Sara Davies: The business mistake I see entrepreneurs make and how to avoid it

I remember the day my first big order for The Enveloper came through. It was 2005 and I’d designed the product when I was still at university; it was a simple tool to help crafters fold custom envelopes. 

When I pitched it to a shopping channel, they got super excited. They wanted 8,000 units and promised to make it the pick of the day. Incredible. Except I didn’t have 8,000 units. 

I went off and got them made, handing the manufacturer a cheque for the order, because I knew the shopping channel would pay in 45 days.

Andrew Tate rented supercars to appear ‘uberwealthy’

Legal representatives for Andrew Tate and his brother Tristan have claimed the pair deliberately portray themselves as much wealthier than they are because  their “business model depends on online attention”.

British-US former professional kickboxer and controversial influencer Andrew Tate (L) and his brother Tristan Tate (R) speak to journalists after having been released from detention in Bucharest, Romania on March 12, 2024, after they appeared in a court after Romanian police detained them over UK sex offence charges. A Bucharest court on March 12 granted a request to extradite controversial influencer Andrew Tate to the UK over sex offence charges, but only after the conclusion of legal proceedings in Romania in a separate case. The Bucharest appeals court ruling "orders the execution of the warrant of arrest issued on 19 January 2024" by the Westminster Magistrates' Court, but postpones extradition "until the final resolution of the case" in Romania, which could take years. (Photo by Daniel MIHAILESCU / AFP) (Photo by DANIEL MIHAILESCU/AFP via Getty Images)

Legal proceedings against brothers

The submissions follow British police seeking the Tate brothers’ extradition from the US as part of an investigation into alleged sexual offences, which the brothers deny.

Separately, Andrew Tate is being sued in England by four women over allegations of sexual violence.

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A closer look at the detail

The brothers’ legal representatives listed a number of items that they have shared pictures of online, but do not actually own.

LONDON, UNITED KINDOM - APRIL 17: The Bugatti Chiron Sport 110 ANS at Salon Prive London on April 17,2026 held at the Royal Chelsea Hospital in London,England. Many manufactures unveil their newest cars. (Photo by Martyn Lucy/Getty Images)
  • This included a superyacht which featured in a promotional video, a $2.1m Aston Martin and five and seven million dollar Bugattis. They added that the valuation of Andrew Tate’s watch collection “is based on a third-party enthusiast publication.”

The charges against the Tates

BUCHAREST, ROMANIA - MARCH 23: Andrew Tate and his brother Tristan Tate talk to the media outside their residence on March 23, 2025 in Bucharest, Romania. Andrew Tate and his brother Tristan had flown to the United States last month from Romania, where they have been charged with rape, having sex with a minor, human trafficking and money laundering, charges which they deny. Their bail conditions stipulated that they had to return to Romania by March 23. (Photo by Andrei Pungovschi/Getty Images)

After the brothers’ arrests in July, the Crown Prosecution Service said it was bringing a further 38 charges against them, in addition to 21 existing charges.

Andrew Tate was charged with seven further counts of rape and three counts of arranging or facilitating trafficking among other charges.

Tristan Tate, was charged with one count of sexual assault, two counts of rape and three counts of arranging or facilitating trafficking for sexual exploitation.

Brothers ‘unequivocally’ deny any wrongdoing

The pair have previously “unequivocally” denied wrongdoing, with Andrew Tate describing himself and his brother as “very innocent men”.

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China’s top robots compete at ‘Olympics’

A humanoid robot pair performs in a dance event during the 2nd World Humanoid Robot Games at the National Speed Skating Oval in Beijing on August 25, 2026. (Photo by WANG Zhao / AFP via Getty Images)

More than 2,000 humanoid robots are participating in the second World Humanoid Robot Games which started on Saturday.

China was keen to showcase its rapid progress with the technology and one of its robots, Lightning, beat the human 100m sprint record, clocking a time of 9.32 seconds compared to Usain Bolt’s 9.58 seconds.

The games in pictures

BEIJING, CHINA - AUGUST 25: Humanoid robots compete in the 100-meter small group event on day 4 of the 2nd World Humanoid Robot Games at National Speed Skating Oval on August 25, 2026 in Beijing, China. (Photo by Cui Jun/Beijing Youth Daily/VCG via Getty Images)
BEIJING, CHINA - AUGUST 25: Humanoid robots compete in a football match on day 4 of the 2nd World Humanoid Robot Games at National Speed Skating Oval on August 25, 2026 in Beijing, China. (Photo by Wang Weiwei/VCG via Getty Images)
A humanoid robot hits a return in a table tennis match during the 2nd World Humanoid Robot Games at the National Speed Skating Oval in Beijing on August 25, 2026. (Photo by WANG Zhao / AFP via Getty Images)

Trepidation from the US

China makes the majority of the world’s humanoid robots, something which the US has made clear it is wary of.

BEIJING, CHINA - AUGUST 25: Humanoid robots compete in kickboxing event on day 4 of the 2nd World Humanoid Robot Games at National Speed Skating Oval on August 25, 2026 in Beijing, China. (Photo by Cui Jun/Beijing Youth Daily/VCG via Getty Images)
  • Last month, the US Federal Communications Commission announced a ban on imports of new foreign-made humanoid robots, citing national security reasons.
  • The Pentagon recently added Chinese robot maker Unitree to its list of companies deemed to have ties to the Chinese military.

Watch a humanoid compete

The future of humanoid robots

Experts say humanoid robots are still mostly used for performances, demonstrations and research and it will take time for mass real-world deployment.

The games are taking place in the National Speed Skating Oval built for the 2022 Winter Olympics and opened the same week as Beijing held the 2026 World Robot Conference.

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Nigella Lawson makes Great British Bake Off debut in trailer

Fans of the got a sneak preview of Nigella Lawson making her debut as a new judge on the programme ahead of the new season releasing next month.

MIAMI BEACH, FL - FEBRUARY 26: Nigella Lawson attends a Dinner Hosted By Nigella Lawson - Part of The NYT Cooking Dinner Series during 2016 Food Network & Cooking Channel South Beach Wine & Food Festival Presented By FOOD & WINE at Soho Beach House on February 26, 2016 in Miami Beach, Florida. (Photo by Rodrigo Varela/Getty Images for SOBEWFF??)

The Bake Off lineup

LONDON, ENGLAND - SEPTEMBER 18: Prue Leith backstage ahead of the Vin + Omi: Dysphoriana show during London Fashion Week September 2025 at Art'otel London on September 18, 2025 in London, England. (Photo by Gareth Cattermole/Getty Images)

The TV chef, 66, was recently announced to be taking the place of Dame Prue Leith after nine series on the show.

She will join fellow judge Paul Hollywood, alongside presenters Noel Fielding and Alison Hammond.

WINDSOR, ENGLAND - APRIL 17: Paul Hollywood after being made a Member of the Order of the British Empire (MBE) at an investiture ceremony at Windsor Castle on April 17, 2024 in Windsor, England. (Photo by Andrew Matthews - WPA Pool/Getty Images)
LONDON, ENGLAND - SEPTEMBER 10: Alison Hammond attends the NTA's 2025 at The O2 Arena on September 10, 2025 in London, England. (Photo by Joe Maher/Getty Images for the NTA's)

Filming is complete on the series, with Lawson saying that she has “loved every minute”.

How did she get here?

Now a household name, Lawson graduated from Oxford and worked as a journalist before becoming a food writer. She won the British Book Award for author of the year in 2001 and then moved into TV.

EMBARGOED TO 2100 SUNDAY AUGUST 16 Undated handout photo issued by Channel 4 of Nigella Lawson (second right) with fellow judge Paul Hollywood (left) and hosts Alison Hammond and Noel Fielding ahead of the new series of the Channel 4 baking contest, The Great British Bake Off. Issue date: Sunday August 16, 2026. PA Photo. Photo credit should read: Channel 4/Love Productions/PA Wire NOTE TO EDITORS: This handout photo may only be used for editorial reporting purposes for the contemporaneous illustration of events, things or the people in the image or facts mentioned in the caption. Reuse of the picture may require further permission from the copyright holder.
  • She began with her Channel 4 show , before crossing over to ITV and then the BBC.

How to be more grateful for daily life in five easy steps

The world feels like a difficult place at the moment, and it can feel very hard sometimes to find things to be thankful for; when we are overwhelmed, we have less capacity to notice and reflect on the good things. Yet, ironically, proactively cultivating gratitude is one of the things that can actually help us feel less stressed.

NHS GP dR RADHA

The science

Research has shown that feeling or expressing thanks can actually alter our brain.

  • The balance of neurotransmitters change; more serotonin and dopamine (feel good chemicals) are produced.
  • This can be long lasting if we make gratitude a regular habit.
  • We also get a decrease in our cortisol (stress hormone) levels which helps lower anxiety.
  • Being grateful can strengthen the nerve pathways which triggers positive emotion.

How can we build gratitude?

Two adult brothers enjoy a warm embrace in a sunny park. They stand beside a decorative fence surrounded by lush greenery, showcasing a strong bond and happiness in the moment.

Change your words

Instead of seeing something as a problem, try to see the opportunities within it. 

Our brains are very receptive and what we read or write can alter our emotional system.

Caucasian mid adult patient writing a diary while recovering in the hospital ward - stock photo

Express it

This will not only make you feel good, but you will also get a positive response from others.

How can we build gratitude?

Notice more

Throughout your day, try to notice all the things that are going well; has someone opened a door for you, or smiled?

Happy woman spending leisure time with friends at sunny day. Multiracial females are talking with each other. They are wearing sports clothing.
Group of Happy Asian senior women friends shopping and having lunch at restaurant on summer holiday vacation. Healthy elderly woman enjoy outdoor lifestyle meeting and eating food together.

The basics

By being thankful for the small things every day, we are far more likely to be and stay healthy so that we can enjoy them.

What to do

Gratitude can lead to feelings of optimism, lower our blood pressure, and improve sleep quality. 

  • Write down what potential good aspects there are to the things you don’t feel like doing, or even what could be worse about it.
  • Spend a few minutes writing down three things that you are looking forward to that day, or the good things that have happened to you that day.
  • Say thank you to yourself for the things you have achieved, or managed to get through and changed that day.

Sales of battery
electric vehicles hit a record high last year.

Starts at £22,995 for the smaller battery

Available with either a 40kWh battery or a larger 52kWh pack, that offers almost 255 miles, the latest, retro-inspired Renault 5 is both a joy to behold and a hoot to drive.

The interior has been lavished with a level of detail that’s typically reserved for more expensive cars. 

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A champion of EV efficiency

It offers a remarkable 491 mile range on a single charge from the 85kWh battery.

It is a technological masterclass inside with the ability to option screens that span the entire width of the dashboard, including an optional display for the front passenger.

Priced from £37,400

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It’s a lot of money to part with, but this is arguably all the car you will ever need.

The £89,000 Macan is a premium SUV that somehow manages to blend Porsche’s reputation for dynamics and sporty driving with everyday practicality.

The 95kWh batteries can go from 10 to 80 per cent in as little as 21 minutes from the fastest public charging outlets.


With the business class-style six seat configuration costing a staggering £76,995, it is by far the most expensive Kia ever made, but it backs up its financial demands with a suite of genuinely useful and impressive onboard technology.

It’s fast, goes a long way between stops and charges relatively quickly but the interior is bland, the onboard technology is infuriating and the experience is devoid of emotion. 

All of its gadgetry can’t disguise the fact that performance is weak, even for a typically zippy EV, the ride is fussy at slower speeds and it’s not in the least bit enjoyable to drive on a country road.

  • While good value (prices start at £17,935) for the 200-mile max range, there are more interesting options from Hyundai, Citroen and Renault for similar money.
  • It attempts to wow with tech, much of which hinders, rather than helps. 
  • There’s no tangible benefit over mounting your phone to the dash.
  • Simply an average driving experience, adequate range and slow charging speeds. 

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The kitchen gadgets under £25

best kitchen gadgets

Victorinox paring knife

It’s comfortable to hold, with a point sharp enough for scoring pastry.

ProCook cast iron pan

For unbeatable searing and heat-retention, cast iron is the top choice. 

Tesco chopping board

Priced at just £22, I’ve yet to find another board that matches it for sheer value and quality.

The kitchen gadgets under £25

Pyrex jug

It is the perfect vessel for blending smooth sauces, melting butter, or warming stock. It won’t stain like plastic and the red measurements never fade.

Salter scales

“I’ve had my slim little set of Salter Disc Scales for over a decade, and I’m delighted to see they are still made to exactly the same reliable design today.”

Microplane grater

It uses photo-etched stainless steel teeth that stay razor-sharp for a decade, something the lookalike copycats simply can’t match. 

Braun hand-held blender

It’s an essential for everything from making velvety soup to getting the lumps out of white sauce. 

Bodum cafetiere

As well as delivering great results, cafetieres are easy to clean and there’s no ongoing filter paper costs or pod recycling to deal with.

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The kitchen gadgets under £25

Oxo peeler

What truly sets it apart is the chunky, rubberised handle that absorbs pressure and stays completely non-slip, even if your hands are wet. It is inexpensive and incredibly durable.

Falcon pie dish

Made by fusing porcelain onto heavy-gauge steel for smooth durability, it is dishwasher, freezer, hob, air-fryer and oven-safe. 

The golden rules for a happy, secure relationship

Psychiatrist and neuroscientist Dr Amir Levine, author of bestselling book , explains why we behave the way we do in love.

Happy woman walking with male partner in vineyard during sunset. Elderly couple are touring in field against sky. They are enjoying during weekend.

Golden rules for happy relationships

Start with your own behaviours

The foundation of a secure, connected life is being what I call CARRP: that means being consistent, available, responsive, reliable and predictable. All of these qualities can be enacted in small gestures every day.

Side view of affectionate happy couple sitting in the cozy cafe. - stock photo
Happy young couple spending quality time together at home

Express your needs

People need consistency and connection to feel safe. This is not, ‘You hurt my feelings by never replying to me’, it’s more ‘this is the kind of contact that helps me feel secure’.

Golden rules for happy relationships

Unhappy married couple facing away from each other in a quiet home, concept of emotional distance, loneliness in relationship and family problems - stock photo

The appendix ‘inflammation’ rule

If a relationship repeatedly inflames your nervous system, you need to disengage and deprioritise it.

Lean on community

You don’t need hundreds of friends. You need people and places that regularly remind you that you belong. 

Happy couples talking while walking embraced during spring day in a meadow.
Candid shot happiness and togetherness Asian mother supporting daughter try to standing and walking first time and positive emotion - stock photo

Stop blaming childhood

Humans are much more complicated than: ‘this happened to you, therefore you are doomed to be anxious’.

Financial problems. Worried middle-aged woman holding utility bills, managing monthly household budget, sitting on bed feeling anxious. Cost of living concept

Reach for a
secure script

When something unsettles you in a relationship, your first reaction is not always the most accurate one. 

If you’re anxious, your brain may jump very quickly to: ‘this is the beginning of the end’. If you’re avoidant, your brain may say: ‘this person wants too much from me, I need to get away’. So one very practical thing you can always do is pause and ask: ‘What would a secure person do here?’

Loneliness elsewhere

When people talk about loneliness, they often assume it means you don’t have enough people in your life. But you can be surrounded by people and still feel lonely if those relationships leave you feeling excluded, ignored or disconnected.

Frustrated lonely shy guy sitting apart of others teenagers - stock photo

What to do

  • Build a community that works for your temperament and gives you regular, reliable moments of connection.
  • You can still be kind to people while not treating them as someone who belongs in your inner circle. 
  • Explain what you need. Sometimes people simply don’t realise how you are experiencing them.
  • Check in with people: does this person actually feel that I’m reliable? Do they experience me as predictable? That’s the only way that you can start to become more secure.

Do some foods leave
you feeling hungry rather than satiated? Experts say there are…

Foods that leave you hungrier

A bowl of cereal and glass of orange juice

More refined cereals are digested quickly, and fruit juice, whilst one of your five-a-day, contains less fibre than whole fruit. This might mean you find yourself hungry again within 1-2 hours of eating this breakfast.

Woman eating colored breakfast cereal in front of laptop, workplace breakfast, quick healthy breakfast in office in the morning.

Swap the orange juice for a whole orange, the cereal for oats and milk or serve it with Greek yoghurt or a boiled egg. This would increase the fibre and protein content; two nutrients strongly linked with fullness.

Foods that leave you hungrier

Gail's croissant Image taken from https://gails.com/collections/breakfast/products/croissant

These pastries are made primarily from refined flour and butter, and are relatively low in protein and fibre.

Toast and jam

Toasted bread and white background
FILE PHOTO: Pufferfish sushi line is seen on a display window at a market in Shimonoseki, Japan February 7, 2020. Picture taken on February 7, 2020. REUTERS/Sakura Murakami/File Photo

Shop-bought packs can contain a lot of white rice, which is digested quickly, and the protein content is often modest.

Foods that leave you hungrier

Sarawak laksa is one of many varieties of this noodle soup (Photo: Tham Kee Chuan/Getty)

Vegetable soup

On its own, it is often very low in protein and calories, so hunger can return quickly.

Unless it’s loaded with veggies, it’s probably pretty low in fibre.

WASHINGTON, DC - AUGUST 12: Chocolate Milkshake Smoothies photographed for Food in Washington, DC on August 12, 2024 (Photo by Scott Suchman for The Washington Post via Getty Images; food styling by Lisa Cherkasky for The Washington Post via Getty Images)

Liquids are generally less filling as they require little chewing which may not trigger satiety signals.

Foods that leave you hungrier

London, convenience store, snacks and sweets. (Photo by: Jeffrey Greenberg/Education Images/Universal Images Group via Getty Images)

Snack bars

They are ideal for a quick pick-me-up, but if reducing hunger is what you’re after, it’d be better to swap it out.

Low-fat yoghurt

A full-fat plain Greek yoghurt with berries and seeds tends to be much more filling due to the protein, fat and fibre.

Which yoghurts are the best options? (Unsplash)
BANGKOK, THAILAND - OCTOBER 17: A "KT Herbalist", a Kratom cocktail made from Kratom, coffee and siamese herbs is seen at Teens of Thailand, a bar in Bangkok's Chinatown on October 17, 2021 in Bangkok, Thailand. In April 2021, the start of Thailand's third and most deadly wave of the COVID-19 pandemic, the Thai government banned the sale of alcohol in restaurants and bars, crippling the already suffering food and beverage industry. With a lack of government aid and support, some bars have shuttered their doors in hopes of reopening post-lockdown, while others shuttered their doors for good. But six months into Thailand's most recent lockdown, Niks Anuman-Rajadhon, owner of Teens of Thailand, a gin bar located in a renovated shophouse in Bangkok's Chinatown, decided that instead of waiting for the government to allow the sale of alcohol again, they would take advantage of Thailand's recent legalization of Kratom. Kratom is a locally grown herbal drug with mild opioid and stimulant effects and was reclassified from a type-5 narcotic to a legal-to-grow herb in August 2021. While Thailand prepares for a tentative reopening on November 1st, the alcohol ban and curfew are set to continue, leaving business owners questioning if the country can revive its suffering tourism industry. (Photo by Lauren DeCicca/Getty Images)

On an empty stomach, it can actually increase your appetite.

What to eat instead

Instead of thinking about avoiding foods, think about what you can add to them.

  • Add beans, lentils or shredded chicken to your vegetable soup and pasta.
  • Thicken your smoothies with Greek yoghurt, chia seeds and oats.
  • Apple slices with peanut butter, yogurt with berries and hummus with oat biscuits are better snack options than a pre-made snack bar.
  • Have alcohol alongside a balanced meal containing protein and fibre.

But I hadn’t got a purchase order from the shopping channel yet. Days before we were due to go live with the product on TV, I called to confirm. “Yeah, about that….” they said.

The producer had got cold feet and decided to reduce the order to 1,500 units. That left me with 6,500 in my garden shed and no way to pay for them.

This is something that is common among new business owners and that we often see on . In your naivety, it’s easy to get caught up in the excitement of landing that first major deal and then forget about the details. None of it means anything without an actual order.

Luckily, The Enveloper sold so well on the shopping channel that they decided to order thousands more. And this time I got them to raise the purchase order and sign it on the spot. 

But that mistake could so easily have gone the other way and would have been the end of the business before it even started – and other entrepreneurs aren’t as lucky. 

Don’t be afraid to start small. The idea of the big order is great, but not if you have to take a big loan or remortgage to fund it. Starting on a market stall can be a great way to launch a product because you get immediate customer feedback.

The Enveloper became such a popular product in the crafting world that other companies wanted to make their own version. And that led me to my second crucial business lesson: it’s not personal.

A major brand got in touch asking to meet; they were interested in working together on The Enveloper, they said. In hindsight, I can see they were just rinsing me for information about the product, sales, opportunity and, of course, the patent. They realised that instead of working with me on my product, they could change it slightly and launch their own version. 

In reality, that was just a product team doing their job – but I took it personally; it felt like they’d come after my business. But, while it might have been morally wrong, for them it was just a commercial decision. 

Over the next five years, I spent hundreds of thousands of pounds in legal fees protecting my product from different copycat versions – six in total. 

I won those battles and was not only able to protect my product, but to build myself a reputation as someone not to mess with. But if I’d lost, the fees could have killed my business.

When you realise that something is not personal, you can assess the situation with your head not your heart. By the time an American company breached the patent a few years later, I could make a commercial decision not an emotional one and decided that the potential cost to me wasn’t worth the small impact on US sales.

But there is one common mistake among entrepreneurs that I did manage to avoid.

When you’re a small business owner, you’re a Jack of all trades and there is a tendency to want to do everything yourself. It’s partly ego (all entrepreneurs have one) and partly that you think you’re the only one who can.

But needing every decision to be run by one person creates a bottleneck, and those businesses will never get beyond a certain size. The entrepreneurs that break through are the ones that aren’t afraid to bring in other people and offload some of the work and decision-making.

As my business started to grow, I hired people I knew – family and friends. Later I brought in specialists; people who could do certain things better than I ever could.

I remember hiring one person and paying him double the amount I was paying myself at the time, but I knew it was worth it and wasn’t afraid to hire someone who was better than me at something. Having that confidence helped me take my business to the next level.

Now isn’t an easy time to start a business, but that doesn’t mean you shouldn’t do it. But for anyone starting out, there’s no point thinking you can avoid making any mistakes – you can’t. And the most important lessons you’ll ever learn will come from those mistakes. 

I’m a firm believer that you are where you are because of the decisions you’ve made, and you learn so much more from a bad decision than a good one. What matters is that you learn from them, move forward and use the experience to do better next time.

Original source Sara Davies: The business mistake I see entrepreneurs make and how to avoid it

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